1. Independent Research & Fact-Finding
Original and secondary research where clarity is missing.
Includes
- Market research (size, structure, demand patterns)
- Competitive research (what competitors actually do)
- Pricing research and positioning signals
- Customer and audience research
- Category and ecosystem mapping
- Best-practice research across industries
- Regulatory/structural constraints (business-level)
Deliverables
- Research briefs
- Source-backed findings
- Annotated competitor analyses
- Clear statements of what is known, unknown, assumed